Myths of marketing banish the misconceptions (Record no. 5389)
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000 -LEADER | |
---|---|
fixed length control field | 00488pam a2200181 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231117s2020 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749483913 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | LEB |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Leboff, Grant |
245 ## - TITLE STATEMENT | |
Title | Myths of marketing banish the misconceptions |
Remainder of title | and become a great marketer |
Statement of responsibility, etc. | by Grant Leboff |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Kogan Page |
Date of publication, distribution, etc. | 2020 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 213p. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
920 ## - | |
-- | 15081 |
964 ## - | |
-- | Eng |
909 ## - | |
-- | 8630 (Shelf) |
909 ## - | |
-- | Item StatusAdd IdLocation |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
IIM Kashipur | IIM Kashipur | 22/02/2021 | SGIB | 14.99 | 658.8 LEB | 8630 | 17/11/2023 | 17/11/2023 | Book |