Marketing to the ageing consumer (Record no. 3248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523pam a2200157 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231117s2012 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230378209 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stroud, Dick and Walker, Kim |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to the ageing consumer |
| Remainder of title | the secrets to Building an Age-Friendly Business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Basingstoke |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2012 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=509845&site=ehost-live">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=509845&site=ehost-live</a> |
| 920 ## - | |
| -- | 13060 |
| 909 ## - | |
| -- | E4131 (Shelf) |
| 909 ## - | |
| -- | Item StatusAdd IdLocation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIM Kashipur | IIM Kashipur | 17/11/2023 | E4131 | 17/11/2023 | 17/11/2023 | Ebooks |