MARC details
000 -LEADER |
fixed length control field |
03339cam a22006018i 4500 |
001 - CONTROL NUMBER |
control field |
9781003000822 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
FlBoTFG |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240603130203.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220331s2023 nyu ob 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781003000822 |
Qualifying information |
(ebook) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1003000827 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781000637663 |
Qualifying information |
(electronic bk. : PDF) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1000637662 |
Qualifying information |
(electronic bk. : PDF) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781000637687 |
Qualifying information |
(electronic bk. : EPUB) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1000637689 |
Qualifying information |
(electronic bk. : EPUB) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9780367430368 |
Qualifying information |
(hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781032324036 |
Qualifying information |
(paperback) |
024 7# - OTHER STANDARD IDENTIFIER |
Standard number or code |
10.4324/9781003000822 |
Source of number or code |
doi |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1309290715 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC-P)1309290715 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
OCoLC-P |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
OCoLC-P |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5770 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
DES |
Subject category code subdivision |
011000 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
TEC |
Subject category code subdivision |
016020 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
TEC |
Subject category code subdivision |
016010 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSM |
Source |
bicssc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.4/76888 |
Edition number |
23/eng/20220331 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Khan, Huda, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Consumer packaging strategy : |
Remainder of title |
localisation in Asian markets / |
Statement of responsibility, etc. |
Huda Khan, Richard Lee and Polymeros Chrysochou. |
250 ## - EDITION STATEMENT |
Edition statement |
1 Edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
490 0# - SERIES STATEMENT |
Series statement |
Routledge advances in management and business studies |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to Asian burgeoning markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia"-- |
Assigning source |
Provided by publisher. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
OCLC-licensed vendor bibliographic record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Packaging |
Geographic subdivision |
Asia. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Packaging |
Geographic subdivision |
Asia |
General subdivision |
Design. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business planning |
Geographic subdivision |
Asia. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer satisfaction |
Geographic subdivision |
Asia. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
TECHNOLOGY / Industrial Design / Product |
Source of heading or term |
bisacsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
TECHNOLOGY / Industrial Design / Packaging |
Source of heading or term |
bisacsh |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lee, Richard |
Titles and other words associated with a name |
(Professor of marketing), |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Chrysochou, Polymeros, |
Relator term |
author. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Taylor & Francis |
Uniform Resource Identifier |
<a href="https://www.taylorfrancis.com/books/9781003000822">https://www.taylorfrancis.com/books/9781003000822</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
OCLC metadata license agreement |
Uniform Resource Identifier |
<a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Ebooks |