Consumer packaging strategy : (Record no. 15880)

MARC details
000 -LEADER
fixed length control field 03339cam a22006018i 4500
001 - CONTROL NUMBER
control field 9781003000822
003 - CONTROL NUMBER IDENTIFIER
control field FlBoTFG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240603130203.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220331s2023 nyu ob 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003000822
Qualifying information (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1003000827
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000637663
Qualifying information (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000637662
Qualifying information (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000637687
Qualifying information (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000637689
Qualifying information (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780367430368
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781032324036
Qualifying information (paperback)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4324/9781003000822
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1309290715
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC-P)1309290715
040 ## - CATALOGING SOURCE
Original cataloging agency OCoLC-P
Language of cataloging eng
Description conventions rda
Transcribing agency OCoLC-P
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5770
072 #7 - SUBJECT CATEGORY CODE
Subject category code DES
Subject category code subdivision 011000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code TEC
Subject category code subdivision 016020
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code TEC
Subject category code subdivision 016010
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4/76888
Edition number 23/eng/20220331
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Khan, Huda,
Relator term author.
245 10 - TITLE STATEMENT
Title Consumer packaging strategy :
Remainder of title localisation in Asian markets /
Statement of responsibility, etc. Huda Khan, Richard Lee and Polymeros Chrysochou.
250 ## - EDITION STATEMENT
Edition statement 1 Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Routledge advances in management and business studies
520 ## - SUMMARY, ETC.
Summary, etc. "The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to Asian burgeoning markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia"--
Assigning source Provided by publisher.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note OCLC-licensed vendor bibliographic record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Packaging
Geographic subdivision Asia.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Packaging
Geographic subdivision Asia
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business planning
Geographic subdivision Asia.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer satisfaction
Geographic subdivision Asia.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TECHNOLOGY / Industrial Design / Product
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TECHNOLOGY / Industrial Design / Packaging
Source of heading or term bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Richard
Titles and other words associated with a name (Professor of marketing),
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chrysochou, Polymeros,
Relator term author.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Taylor & Francis
Uniform Resource Identifier <a href="https://www.taylorfrancis.com/books/9781003000822">https://www.taylorfrancis.com/books/9781003000822</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified OCLC metadata license agreement
Uniform Resource Identifier <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Ebooks
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     IIM Kashipur IIM Kashipur 30/04/2024   338.4/76888 E4563 02/05/2024 02/05/2024 Ebooks

© 2023-2024 Indian Institute of Management Kashipur Koha version 23.05

Powered by Koha