Dictionary of marketing communications (Record no. 1193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00389pam a2200145 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231117s2004 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452229669 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govoni, Norman A. |
| 245 ## - TITLE STATEMENT | |
| Title | Dictionary of marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage Publication |
| Date of publication, distribution, etc. | 2004 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.4135/9781452229669">http://dx.doi.org/10.4135/9781452229669</a> |
| 920 ## - | |
| -- | 11122 |
| 909 ## - | |
| -- | E2589 (Shelf) |
| 909 ## - | |
| -- | Item StatusAdd IdLocation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIM Kashipur | IIM Kashipur | 17/11/2023 | E2589 | 17/11/2023 | 17/11/2023 | Ebooks |