Brand relevance (Record no. 11714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463pam a2200157 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231117s2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470613580 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand relevance |
| Remainder of title | making competitors irrelevant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Jossey Bass |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 379p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand name products 2. Branding (Marketing) 3. Technological innovations |
| 920 ## - | |
| -- | 6830 |
| 909 ## - | |
| -- | 5118 (Shelf) |
| 909 ## - | |
| -- | Item StatusAdd IdLocation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIM Kashipur | IIM Kashipur | 17/11/2023 | 658.827 AAK | 5118 | 17/11/2023 | 17/11/2023 | Book |