Advertising and promotion (Record no. 10460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574pam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231117s2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | An integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill Education |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Communication in marketing. 2- Sales promotion. 3- Advertising. |
| 920 ## - | |
| -- | 5602 |
| 909 ## - | |
| -- | 4410 (Shelf) |
| 909 ## - | |
| -- | Item StatusAdd IdLocation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIM Kashipur | IIM Kashipur | 17/11/2023 | 659.1 | 4410 | 17/11/2023 | 17/11/2023 | Book |