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Services marketing Integrating customer focus across the firm

Zithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D

Services marketing Integrating customer focus across the firm - 5th ed. - New Delhi Tata McGraw Hill 2011. - xxviii, 763p.

ISBN: 9780070700994

Dewey Class. No.: 658.8 / ZEI

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