Service marketing integrating customer focus across the firm
Zeithaml, Valarie A.
Service marketing integrating customer focus across the firm by Valarie A. Zeithaml ...[et. al.] - 7th ed. - Greater Nodia McGraw Hill Education (India) Private Limited 2018 - xxxvi, 582p.
Includes index.
9789353160777
Service industries-Marketing
Customer services
Marketing
658.8 / ZEI
Service marketing integrating customer focus across the firm by Valarie A. Zeithaml ...[et. al.] - 7th ed. - Greater Nodia McGraw Hill Education (India) Private Limited 2018 - xxxvi, 582p.
Includes index.
9789353160777
Service industries-Marketing
Customer services
Marketing
658.8 / ZEI