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Internet marketing integrating online and offline strategies in a digital environment

Zahay, Debra

Internet marketing integrating online and offline strategies in a digital environment by Debra Zahay and Mary Lou Roberts - 4th ed. - Delhi Cengage Learning India Pvt Ltd 2018 - ix, 502p.

Include bibliographical reference and index.

ISBN: 9789355734570

Subjects--Topical Terms:
Internet marketing
Online marketing

Dewey Class. No.: 658.872 / ZAH

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