Strategic brand management building, measuring and managing brand equity/ by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
Keller, Kevin Lane, Parameswaran, Ambi M. G. and Jacob, Isaac
Strategic brand management building, measuring and managing brand equity/ by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob - 4th ed. - Noida Pearson 2015 - xxix, 586p.
9789332542204
658.827 / KEL
Strategic brand management building, measuring and managing brand equity/ by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob - 4th ed. - Noida Pearson 2015 - xxix, 586p.
9789332542204
658.827 / KEL