Ratings analysis audience measurement and analytics
Webster, James G., ed. Phalen, Patricia F., ed. Lichty, Lawrence W., ed.
Ratings analysis audience measurement and analytics - 4th ed. - New York Routledge 2014 - xvi, 328p.
9780415526524
338.544 / WEB
Ratings analysis audience measurement and analytics - 4th ed. - New York Routledge 2014 - xvi, 328p.
9780415526524
338.544 / WEB